-QUALITY over quantity
– H1, H2, H3 TAgs
– Keyword “laced” – not too much though
– Readability – easy to read, makes sense
– descriptions for images / videos
– Search Intent: knowing users search intent and creating pages around that
– Keyword Research: Despite the word on the street that keyword research is not needed to rank, keyword research still supports quality content creation.
– Optimizing for the way people speak
– different ways of looking at keywords (For instance, a Google study found that mobile search queries such as “brands like” and “stores like” have increased by 60 percent over the past two years.) (Using big brands / names in keywords)
– According to Google, 72 percent of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. Their search habits prove this: computer laptop 18%, Phone 37% – Alexa 45%
Rich snippets use schema to markup your text and data for better visibility in Google search results.
Rich snippets could mean photos or ratings on your result (which is standard for recipes) like this.
Rich snippets can increase your click-through rate and lower your bounce rate because it gives users more of a preview of your content before they click on it.
– Stay away from iframes
– Minimize image size
– reduce the amount of video per page
– Your mobile site should contain the same content as your desktop site.
– minimize scripts
– google announced that they have stopped ranking non SSL websites
– User experience (UX) has an impact on SEO.
– In fact, 38 percent of people will stop engaging with a website if the content and layout is unattractive.
– Site architecture is a related component of user experience and has a significant impact on SEO. (menus & link structures)
– Here is an example of proper site architecture:
– page speed is officially now a Google mobile ranking factor.
– The slower your sites load, the more visitors and revenue you’ll lose out on.
– For Amazon, just one second could cost it $1.6 billion in sales each year
– title tag and page descriptions
– increased the length of snippets
– Schema markup (lots of plugins available)
Schemas make it easier for search engines to identify the essential information on a website. For instance, there your schemas for a local business might look like this:
<!-- FOOTER --> <div class="footer left"> <div class="footer-top left"></div><!--/footer-top--> <div class="wrapper"> <div class="footer-widgets-content left"> <div class="footer_box left"> <div class="footer-widget-holder"><h2>Get to Know Us!</h2> <div class="textwidget"><div itemscope itemtype="http://schema.org/LocalBusiness"> <a itemprop="url" href="http://www.toybraryaustin.com"><div itemprop="name"><strong>Toybrary Austin, TX</strong></div> </a> <div itemprop="description">The Toybrary is a toy lending library and kids' birthday party venue that also offers drop-in childcare in Austin, TX</div> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">2001 Justin Lane</span><br> <span itemprop="addressLocality">Austin, </span> <span itemprop="addressRegion">TX </span> <span itemprop="postalCode">78757</span> <span itemprop="addressCountry"> USA</span><br> <span itemprop="telephone">5127654174</ span> </div> </div></div> </div> </div><!--/footer-widget-->
– Internal Link Structure
– Links will continue to be one of the leading SEO components if you want to rank well in 2019.
An alternative to the Yoast SEO plugin.
The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.
Technical SEO Freemium
You can find Keyword Planner by logging in to AdWords → Tools → Keyword Planner.
Keyword Planner is the place to start when you’re doing any keyword research. Here are a few of the things you can do:
Keyworddit extracts keywords from Reddit. It’s super useful for understanding the topics that your audience are most interested in.
Keywords Everywhere is a Chrome extension that displays search volume, CPC, and competition data for Google in all the major search engines. (You can see it in action on Google above.)
It pulls its data from Google Keyword Planner.
To use it, you’ll need a free API key. You can get this by signing up on their site.
Wondersear.ch finds keywords that are semantically‐related to any root keyword.
For example, if you enter “SEO tools” it kicks back the words that you see in the screenshot above. You can then download them as a CSV.
Hundreds of keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.
An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.
The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.
The report is quick and detailed.
free website analyzer – has a cool competitive analysis feature
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page for free.
It also unveils the five most linked‐to pages, most common anchor texts, and the total number of backlinks and referring domains. You’ll also see our proprietary Domain Rating (DR) and URL Rating (UR) scores there too.
Getting reviews on your Google My Business profile is crucial for local SEO.
This tool generates a shareable link that lets customers review your business with one click. Share it via email, on social media, and elsewhere to make the reviewing process as easy as possible for your customers.
It’s free to use and generating a “rate and review” link for your business takes seconds.
Whitespark’s Local Citation Finder finds citation opportunities for your business. (Surprising, right?)
It also examines your competitors and monitors citation growth. A must‐have tool for anyone involved in local SEO.
*This is a freemium tool.
See how your local business looks online
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
Robots.txt is a file that should be present on every web server; it gives robots (e.g., Googlebot) instructions as to which pages on your site they can and can’t crawl.
This tool allows you to generate a properly‐formatted robots.txt file in seconds.
More advanced users can use the custom option to create individual rules for various bots, subdirectories, etc.
Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.
A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.
Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.
This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
they’re keyword competition feature was one of the best that I came across.
Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.
Raven tools are one more suite of awesome link building tools that specialize in competitor research and outreach management. It has extensive competitive analysis which will help you know what keywords your competitors are ranking for.
Raven SEO tools provide you with extensive options for competitive analysis as well as comprehensive marketing reports that will help you find weaknesses in your link profile and quickly remedy the situation.
In addition to their detailed tools and reports to help you improve your link building strategy, Raven Tools also comes with a few extra goodies to help you level up your SEO.
With the Start Package starting at $79 a month, not only will you receive 40 backlink reports, but you will also get Raven’s Site Auditor, automated marketing reports, and analytics data.
Majestic SEO contains over 875 billion backlinks in its index making it one of the leading backlink tools in the world.
It comes with a wide variety of features that allow you to audit your website and determine what style of content is most appealing to your audience.
You can quickly pinpoint where your backlinks are coming from, and you are even given a graphical illustration of how your website compares to the competition.
Plans range from $49 to $399 monthly making it an incredibly affordable resource for SMBs of any level.