The way people search online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Alexa or Google Home) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices. All these devices will only grow in popularity, and if you do not have your website optimized for voice search, you’re going get lost in the crowd!
People use voice search because it’s faster, simpler and more user-friendly. It simplifies searching for people who find it hard to type on small mobile devices keyboards, and it’s also faster than searching by text.
Google is predicting that by 2020, 50% of all searches will be via voice. Current numbers show that this prediction may not be too much of a stretch: last year, Google reported that 20% of mobile searches were already voice searches.
To prepare for the impact of voice search, we can take steps now to begin optimizing for voice queries. There are 3 ways to optimize site content for voice search:
The best part of taking time to optimize for voice search is that it improves overall SEO as well.
We’re sure that this might be a little overwhelming, and without a doubt you may have some questions. Please feel free to contact us, we’ll be more than happy to answer any questions or concerns you may have.
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