Unlike On-page SEO optimization, Off-page SEO refers to activities you can perform outside the boundaries of your website. Some of the most important activities are link building, social media marketing, social bookmarking, and article marketing.
Off-page search engine optimization focuses on increasing the authority of your site through the act of getting links from other websites. The biggest off-page SEO factor is the number and quality of back links pointing to your website. Some examples of ways you can build links to your website are:
Off-page SEO simply tells search engines what others think about your site. For example, if you’ve got a lot of valuable niche or industry related links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users. People only reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of referrals from your current customers. Search engines realize this, and will push up your listing in the rankings because of this.
Off-page SEO is as important as on-page SEO factors. To have a successful SEO optimization, both should be done. In the past, it was still easy to rank by building spammy links on industry non-related websites but, after the penguin and panda updates, its much difficult.
We use specialized software for tracking our clients optimize websites and manage back links. We have special features like management of multiple domains and will track the amount of incoming links to the website. We’ll know right away at the incoming links grow, as well as, if the incoming links drop off.
We also have specialized software that will track any social media in-bound links coming to your website as well. Studies have shown that social media back links can be just as important as any other back link to your website. In some cases, if the post, tweet, snap, etc has been shared a lot of times, the link will rank better than some other types of back links. We know this, and this is the reason why we track these links as intensely as we do.
By applying these Off-Page Seo tactics, you can boost the ranking of your website, be noticeable and drive more traffic to your website, which usually means MORE SALES. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimization, both should be done. However, this process is time consuming one and requires wide knowledge.
We’re sure that this might be a little overwhelming, and without a doubt you may have some questions. Please feel free to contact us, we’ll be more than happy to answer any questions or concerns you may have.
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